The Power of the Manage Scoring Feature in Desimble CRM

Why the Manage Scoring Feature Matters

Not all leads are created equal, and knowing which prospects are ready to convert can save time and boost sales. The Manage Scoring feature in Desimble CRM gives you clarity by assigning numerical values to leads based on their actions and engagement. By focusing on high-scoring leads, your team can prioritize efforts, close deals faster, and maximize efficiency.

Highlights of the Manage Scoring Feature

• Custom Scoring Rules: Tailor scoring models to fit your business goals.
• Behavior-Based Tracking: Automatically update scores based on actions like clicks, visits, and interactions.
• Automated Follow-Ups: Trigger workflows for high-scoring leads to increase conversions.
• Real-Time Insights: Monitor lead scores dynamically to adapt strategies quickly.

The Power of Utilizing Manage Scoring in Desimble CRM

1. Prioritize High-Value Leads: Identify and focus on leads most likely to convert.
2. Enhance Team Efficiency: Save time by directing efforts toward prospects who are ready to buy.
3. Improve Follow-Up Timing: Use scoring to trigger perfectly timed follow-ups and nurture campaigns.
4. Refine Marketing Strategies: Analyze lead scoring trends to improve targeting and engagement.

Example Use Case

You’re a software company running a free trial campaign. With Manage Scoring, you can:

• Assign points for trial sign-ups, feature usage, and email engagement.
• Identify trial users with high scores as top prospects.
• Automatically trigger a personalized email or a call from your sales team for high-scoring users.
• Use scoring trends to refine your onboarding process and upsell strategies.

Why It’s a Game-Changer
Desimble’s Manage Scoring feature takes the guesswork out of lead prioritization. By quantifying engagement and tracking behaviors, it helps you focus on the opportunities that matter most, driving conversions while saving time and resources.

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